What’s on

A Independent Experience

St Elli Celebrate their Independent Stores and Café
Week-long celebration

30th September – 7th October

Free nibbles and fizz – Canapes and Bucks Fizz at different independent shops on different days

Unique events – Mad Hatters Tea Party, Free Make-up demos, Free glitter tattoos

Exclusive Competitions and Prizes (instore and on social media)

Promotions and sales

St Elli – Hosts Friday Family Centre

Mums, dads and their toddlers are invited to join a new family centre trial in Llanelli’s St Elli Centre to gauge the interest and need for courses, workshops and activities in the longer-term.


Mandy Bowness, a co-ordinator of Felinfoel Family Centre just outside Llanelli, and three helpers will be in the shopping centre (next to The Yankee Shop) each Friday this month to explain all the services, advice and activities provided by the family centre and is running the sessions in St Elli for pre-school youngsters as a pilot which is funded by Carmarthenshire Communities First.

The group will set up in the pyramid area of St Elli to chat and provide free coffee for parents to judge the level of support for permanent or more regular get-togethers.


Mandy, who lives in Llanelli and has been associated with the family centre for 11 years, felt the facilities at Felinfoel might not be easily accessible to some parents in Llanelli and who might like to see drop-in baby and toddler facilities provided closer to home.


“It’s our aim that people will find our play activities, discussions, adult courses and workshops, outings and day trips and other special days during the year beneficial and hopefully the new group will inject new life into Llanelli town centre as I have noticed quite a decline in some facilities in recent years,” said Mandy.


Mandy said the helpers would try to assess interest for the longer term and take a headcount of those who stopped to chat and take part before deciding on a more permanent arrangement in St Elli or another location in the town centre.


Andrew Stephens, St Elli’s centre manager said: “The initiative would be an ideal fit for St Elli given that our focus is very much on the community and family friendly shopping. We hope the trial is a great success and one that results in a more long term arrangement.”


The Fragrance Shop Super Value Event!

The Fragrance Shop invites you to shop in their Super Value Event. Why not treat yourself, you deserve it!

SAVE £15 off Sexy Blossom, the flirtatious and feminine fragrance from Michael Kors. This floral scent is only £45 for the 50ml eau de parfum.

For the guys, a classic from Joop! Homme is a masculine oriental scent and yours for just £30 saving £24 off RRP.

Why not take advantage of one of our complimentary fragrance consultations? Ask in-store for more details!

Super Deals too good to miss, hurry offers end 4TH October 2017.

50% Off Jewellery @ Romans!

Get some early Christmas gifts by popping into Romans… They have a gorgeous selection of jewellery at 50% off.

Diamond Sale!

Summer sale now on at Saul Cass Jewellers at St Elli.

This ring was £825.00 now £525.00

There is lots more in store including further sales on watches and other jewellery!



For autistic people, the world can seem full of too much information – and too little understanding. That’s why 64% of autistic people and their families avoid even going out to the shops.
For 60 minutes, Monday 2nd October, 10am – 11am, St Elli will employ a quiet hour, taking the time to provide autistic people with a break from the overload of too much information.
St Elli Shopping Centre, supporting the National Autistic Society.

St Elli Centre – Wins Big at REVO Purple Apple Awards in London

It was a Welsh success on Thursday 4th May, at the REVO Purple Apple Marketing Awards in London. Centre Manager Andrew Gwynne Stephens and Marketing Manager Aimee Lusanne Lewis from the St Elli Centre, managed by Workman LLP,  won a Purple Apple Merit Award for their fantastic event, the ‘St Elli Village Fete’.

There were over 100 entries, but the St Elli Centre’s win is of particular significance because the awards are now tiered by Total Marketing Budget. St Elli won this award within the ‘£50K or below total marketing budget’ category, alongside the likes of Westfield, Gunwharf Quays and Bluewater in their ‘£3million total marketing budget’ category.


The ‘St Elli Village Fete’ saw the Llanelli shopping centre put on a week-long event of free, family friendly activities including a giant maypole, colourful bunting, tea cup rides, circus tricks and close up magic alongside big brand promotions.


Centre Manager Andrew Gwynne Stephens said; “We have a small marketing budget compared to other shopping centres and despite holding many successful events and promotions over the years, this is the first Purple Apple entry we have submitted. We are delighted to have won this prestigious award.”


NewRiver is one of the UK’s largest shopping centre owner/managers. Lucy Mitchell NewRiver Marketing Director praised the St Elli Centre and said “This is testament to the highly creative, tenacious and resourceful team at the St Elli Centre. Our congratulations go to Andrew & Aimee for this esteemed award win, it is very well deserved”.


Aimee Lusanne Lewis the St Elli Marketing Manager said; “We were so pleased with the weeklong event last year and the support of the retailers and public that we have already arranged for the event again during the Whitsun half-term holidays starting on Monday 29th May to Saturday 3th June. We invite everyone to come along to experience the village fete atmosphere and join in the fun.

Winner is revealed!

Winner of the I Love You Because… Poetry competition was Rachel Samantha Paul(pictured centre) who wrote a lovely poem about her Mother Jacqueline. She came to collect the £100.00 prize of her choosing from St Elli which was a Argos voucher.

The poem is being displayed in our poster board site next to Steamin’ Mugs Café until Mothers day for shoppers to enjoy!


Dry-run London Marathon Training Session @ St Elli

AN 11-year-old with a rare genetic condition has inspired his stepdad to take on a charity challenge to support the cause which has helped improve his quality of life.

Llanelli bank customer service adviser Garey Davies is putting himself through the paces in preparation to run the London Marathon in April to raise money for Whizz Kidz, which has helped his stepson Morgan who suffers from a rare genetic condition called Ataxia A0A1 and is confined to a wheelchair.

The condition affects Morgan’s balance, energy levels and results in muscle deterioration, poor co-ordination and slurring of speech.

Mr Davies who works at Barclays Bank, is so devoted to Morgan, his mum and her other two children, that he wants to do all he can to raise awareness of Ataxia A0A1 and the charity, which has helped with Morgan’s invaluable wheelchair skills, making his life more comfortable.

Speaking of his preparations leading up to the charity effort, Mr Davies said: “I’ve run about 29 half marathons but nothing like a full one.

“I’ve been trying to train two or three times a week although it’s not always possible with the family keeping us busy but have somehow managed to run 19 miles in one go so hope to reach my target within the next couple of months.”

Mr Davies and his own two sons, Rhys, aged 15 and 11-year-old Owen, together with his wife, Sarah Lemon-Davies and her two other children Mathew aged 13, and Joseph aged 8, are promoting his Everyday Hero page, which is raising funds for the cause.

Mr Davies who has set himself a target to raise £2,000, will have a ‘dry-run’ training session on a cross trainer at St Elli Shopping Centre in Llanelli on February 4.

St Elli Centre manager Andrew Stephens said: “Young Morgan is such a brave boy and we wanted to promote his stepdad’s run.

“It’s a rare condition and has such an effect on Morgan and his family that we hope people will become more aware and do all they can to help. Knowing our shoppers I’m sure they’ll be as supportive as possible.”

The family home has and continues to be adapted to accommodate Morgan’s special requirements, but his needs are on-going and Mr Davies has been running two or three times a week in readiness for his marathon challenge on April 23.

Experts say that some forms of ataxia are treatable, but in most cases there is still no cure.

For those who wish to help further, Mr Davies has set up a Just Giving page which can be found by Clicking Here.

World Sepsis Day

1000 Lives Wales are looking at highlighting the importance of early recognition of sepsis,.  Sepsis is common and often deadly. It remains the primary cause of death from infection, despite advances in modern medicine like vaccines, antibiotics, and intensive care.

It is more common than heart attack, and claims more lives than any cancer, yet even in the most developed countries fewer than half of the adult population have heard of it. Colloquially known as “blood poisoning”, sepsis is a life threatening medical condition that arises when the body’s attempt to fight an infection results in the immune system damaging tissues and organs. This chaotic response, designed to protect us, causes widespread inflammation, leaky blood vessels, and abnormal blood clotting resulting in organ damage. In severe cases, blood pressure drops, multiple organ failures ensue, and the patient can die rapidly from septic shock. Cost-effective basic interventions save lives. The best centres, mainly in industrialized countries, have doubled patients’ chances of survival, simply by recognising the condition and responding rapidly.  Saving lives depends not just on treatments specific to a particular infection, but rather a focus on early recognition and awareness of sepsis, rapid antimicrobial therapy and resuscitation, and vital organ support. In short, sepsis is a medical emergency and each hour matters.

Sepsis is always triggered by an infection. Sepsis occurs as a result of infections acquired both in the community and in hospitals and other health care facilities. The majority of cases are caused by infections we all know about: pneumonia, urinary tract infections, skin infections like cellulitis and infections in the abdomen (such as appendicitis). Sepsis does not discriminate. It affects all age groups and is not respectful of lifestyle choices. Vulnerable groups such as new born babies, small children and the elderly are most at risk, as are those with chronic disease and weakened immune systems. It is not a disease confined to healthcare settings, though most patients with established sepsis will be cared for in hospital.

Author: David Wastell, a Service Improvement Manager working for 1000 Lives Wales.

Over £1000.00 raised for Cancer Care!

Tenovus Cancer Care would like to thank the public who gave generously at the Llanelli Singathon held in St Elli Centre.

The singathon raised £1,003.46 which will ensure that Tenovus Cancer Care can continue to support cancer patients and their loved ones in and around Llanelli.




FREE Wi-Fi is now live in St Elli

Shoppers in St Elli Centre can now access free Wi-Fi, thanks to a partnership between owner NewRiver Retail and The Cloud, a Sky UK company.

The service enables shoppers to access email, social media and websites in the centre and for the first time, shoppers can also check-in on Facebook without using up their costly 3G/4G charges.

Andrew Stephens, centre manager  said: “Increasingly, customers want and expect to be able to access Wi-Fi when they are out and about. From making price comparisons to staying connected with social media, this service will enable our customers to remain online while they shop.

“The introduction of Wi-Fi is also part of a number of improvements and upgrades we are making at the centre and we hope it will help to improve our shoppers’ experience when they visit us.”

Lucy Mitchell, Director at NewRiver Retail, said: “We’re delighted to bring free Wi-Fi Powered by The Cloud to St Elli. We take a customer-first approach to our shopping centres and in today’s retail environment that means appreciating that our customers shop in a multi-channel world. Free Wi-Fi is no longer a luxury – it is an inherent part of the consumer experience and will allow for greater engagement from our retailers and a more connected experience for our shoppers.”

‘NewRiver is one of the UK’s leading owner/manager of shopping centres focusing on retail and leisure across the UK. NewRiver is continuously looking at ways to innovate the shopping experience across its portfolio of 32 UK-wide shopping centres. NewRiver has partnered with Sky and The Cloud to install FREE Wi-Fi at its shopping centres to allow shoppers to enjoy an improved multi-channel shopping experience.

For more information about The Cloud Wi-Fi and its FastConnect App visit www.thecloud.co.uk.

Convenient pick-up

Order on Amazon and have your goods delivered to St Elli Shopping Centre for you to collect from the Amazon Locker at your convenience.

When you order look for    “Search for an Amazon Pickup Location near you”

Search by Post Code  –       SA15 1SH

Amazon Locker  –               Fry

Centre Address  –               St Elli Shopping Centre, Murray Street, Llanelli SA15 1SH

Opening Times  –               Mon – Sat 8am – 6pm / Sun 10am – 4pm

Congratulations one and all

Congratulations to those who took part in the defibrillator training at the St Elli Centre, hosted by the Welsh Ambulance Service NHS Trust.

Special congratulations to the centre’s security officer Colin Giess who is now a qualified defibrillator trainer.

Colin is third from right.